What do you consider the most when choosing a pair of speakers?

Not every speaker can be equalized. There needs to be a few things in order to do it.

#1 Even off axis response.
#2 no dips and peaks from major resonances, cones or box.

#3 low enough distortion so when the bass is EQed up it does not fall apart.

I will not buy anything these days without seeing the measurements. But that is a starting point. I default to listening when possible

Measurements don’t show you how detailed the speakers is and there are still important measurements no one seems to do. 

Nice response. What’s the smoothing on that graph?

1/6 smoothing, that’s the average of 2 measurements, left speaker,  right speaker, centered on listening distance at 8ft with laser rule, no EQ.

what thoughts? - I think you're henpecked))) ...
sign up for a boxing school - your wife, mother-in-law and their dentist will immediately begin to respect you

OMA is just what you need to buy ...

As ghdprentice says -- "musicality with details in the correct perspective, midrange bloom and detailed natural bass." To this I'd add 3D imaging.