@sfgak good one 😀

@sfgak  +1      

I do remember reading the Stereophile review years ago. A bit ugly for me but I was impressed at the positive listening and findings.

@jon_5912 wrote:

luxury = marketing to idiots.  It's selling the sizzle with no steak.  It's been around a long time.  

 

https://en.wikipedia.org/wiki/Edward_Bernays

I'm assuming you haven't listened to these speakers. The BeoLab 90's are engineering marvels ahead of their time, and at the couple of occasions I've heard them they delivered a rather immensely scaled, stabile, resolved and effortless full-range presentation. I find they're an impressive feat sonically and technologically, and say what you will about the aesthetics part - it's certainly distinct and consciously chosen. 

Mentioning the BeoLab 90's in conjunction with high-end audiophilia it probably riles up some of the audiophile inclined that they're DSP-controlled active speakers with >8kW total amp (ICE-)power per channel and are able to adapt to the acoustic environment (incl. a range different of sounding presets via its DSP), while looking the way (/costing what) they do and coming from B&O no less. I find it ironic almost that a manufacturer so invested in the design of its products is as well at the very forefront technologically - radically, even - realizing the sonic aspects. Perhaps the general segment of the high-end speaker industry may pay a little more attention here..

I haven't listened to them and I wouldn't if I had the opportunity.  They're a product priced at a point where they don't have to compete.  And that's the point I think.  Competition avoidance.  It's super uninteresting.  Throw in a bunch of crazy expensive tech and pretend that makes it great.  

What a myopic viewpoint jon_5912.