Here is what you need to know -
Your Audiotechnica AT-OC9XML has an internal impedance of 12ohms and voltage output of 0.4mv
Therefore it needs to see a load higher than 100 ohms ( as per specs ).
When you ran the OC9 straight into the SP14 with a 40ohm loading resistor you would have strangled the sound.
Now the AU320 step up.
The 3ohms and 40ohms on the front panel refer to the cartridges internal resistance - NOT the loading.
With the 3ohm input, the gain is 36x which means the cartridge will see a load of 36ohms. The SP14 phono will see 14mv. The sound should be awful because the cartridge at 12ohms cannot drive 36ohms, and the FET based front end of your phono is probably overloading.
With the 40ohm input on the AU320 the gain is 10x which means the cartridge will see a load of 470ohms which is fine, the phono input will see 4mv which is perfect.
Adding loading to transformers can be a minefield, therefore I would suggest you run the AU320 into the SP14 phono at 47k without any additional loading resistors .
What I would suggest is get a pair of 470ohm resistors and try running the OC9 straight into your SP14 loaded at 470ohms. This will give you a direct comparison with and without the step up with the same loading. You might find the SP14 phono with the OC9 at the correct loading may be fine. Of course the additional step uphill add gain if you need it.