"Why does this happen? One reason is more trust between purchaser and sellers, meaning more loyalty to brands. Most ads today have more meaning to users as marketers have access to data that allows them to create highly targeted ads. Secondly, programmatic approaches make it possible to benefit from proven ad strategies and increase their potential in real-time."
They haven't yet quite figured out how to get into our heads, but they're definitely getting there.
But is there anything actually wrong with it?
I guess it all depends upon the sincerity of the advertisers, which on past form has not always been a model of trust and integrity.