@kuribo The cost has to do with how the equipment is marketed. We use a dealer network and have worldwide distribution. That requires that we have it priced accordingly. Dealers can be quite valuable because they can provide support!! FWIW if we were to use a Purifi or Hypex module, the amp would actually be more expensive than it is now due to the markup we would have to pay on the module. The cost of the chassis, built extra rugged so it will survive abuse in UPS while being built in limited quantities, is a big reason the amp is more expensive. The funny thing here for me is for decades we were always docked on cosmetics. I was always resisting installing a 1/2" thick front panel on our stuff since it would have raised the cost so much, but that is what our competition has been doing all this time. And we still don't have the 1/2" panels!
So we found a way to limit that cost a bit, but the simple fact is that if you do this stuff in the way that we are (the chassis is formed of 3/16" aluminum for example, to prevent deformation with the weight of the power transformer) its simply more expensive. Now if we were to use a SMPS it would allow the chassis to be cheaper, but our research has shown that if you really want the amp to perform the way it should, the SMPS will be custom built for the job. Otherwise it will current limit or other such nonsense and we certainly experienced that!
So we didn't skimp on the power supply or the chassis. We just built it to proper engineering standards without cutting corners. IMO one of the reasons you see such variable comments about how Hypex and Purifi amps sound is because of how they are executed.