It serves to illustrate how ridiculous cable design is. Especially if they can't explain what they've done Beyond marketing rhetoric.This also applies to preamplifiers and amplifiers. And here even more complicated, and many are profoundly confused as to why components sound the way they do. Mostly we are all paying for fantasy creations of clever and very smart creators of complex electrical Devices.
And like many of us I pay up for this stuff. Sounds better, no idea why.
Maybe you’d be better off on Reddit, then you wouldn’t have to bother yourself with all this inconvenient “thinking” stuff.