The Audioquest write-up is from the marketing department.
What? No! 😘
The first paragraph may have validity for analog signals but neither their long grain copper nor the polyethylene insulation will make an audible difference to a digital signal.
So then you’ve tried one, and not heard a difference in audio quality. OK, got it. It boggles my brain too, why changing out a little 3’ digital ethernet cable could in my case make an audible improvement. In talking with audio friends prior to purchasing it, they all said the same thing, "I doubt you will hear a difference," although the same friends said the same thing when I bought my first set of RCA Monster Cable interconnects a long time ago, and heard a difference in sound quality there too (maybe I need to seek out some new audio friends 😉). Remember, I’m just referring to like under $50 upgrades here, and still heard better sound when spending under $50. I’m not even referring to spending hundreds or thousands of dollars. Some may say just by plugging in new connectors, you may have wiped clean a connection. I say there’s probably some validity to your statement, because I know what an improvement can be heard through cleaning a connection can make, but this is not what took place in my little experiments that I just mentioned above.