I hate to sound Prickish, But i have learned that the better the audio gear, the more noticeable changes are to the ears. Once i stepped up to more higher end gear as in components, the cables made more of a difference to me. Stepping up in components were very noticeable, then adding different cables. I tested 2 sets of speaker cables on my basement system, The dealer brought them over to listen as well. One set was very close to what i had, $600.00 the next pair for $1300.00 sounded like someone covered the speakers with blankets. The dealers face turned red.
Find a dealer that will let you take the cables home, all the reviews in the world can't prepare you for what they will sound like in your home.