I only tell the people that have enough money themselves to not think I'm crazy. Or don't tell the ones that may think I may think I am better than them because I can spend that on a stereo. Most often I just say, more than the cars I could afford in my younger days.
I own Coda, Legacy, Marantz, Anthem, Furman, Teac. Radio Shack 12 Ga. speaker wire.