Who says studio monitors are "cold and analytical"?

ATC is another speaker that was born out of the need for speakers to go loud in a studio environment. Furthermore, they know nothing about speaker design since they started off as a driver manufacturer…ATC is a marketing company…There is no substitute for testing a speaker than using a human being with refined hearing such as myself. If I was in charge, 99% of these speakers probably would not pass my intense standards. No speaker company will employ someone like me because none of their speakers would ever be good enough.

Classic Kenjit — a legend in his own mind. ATC knows nothing about speaker design? Please. Notice, BTW, he never divulges what speakers he uses himself IF he has any speakers at all. What a complete and utter farce.  I do agree though that no speaker company would employ someone like you. 

Folks, the sign clearly says "Do not feed the Trolls."  Keep feeding them, they'll keep coming back.

Thanks to those who have done their best to steer the thread back on topic.

Count me among those who don’t find (at least some) monitors "cold and analytical."

I was an audiophile for 10 years before I got into recording and mixing music. At first, I used what I had.... audiophile speakers, for my mixing.  As my skills grew, I started having the common problem of "translation".  Why did my mixes sound great on some systems, and terrible on others??

I'm 56 now, and I've been through many audiophile speakers in my living room, and many "studio monitors" in my studio.  I've shopped extensively for monitors and I'll be darned if ALL these monitors that are supposed to be ruler-flat all sound very different from each other. Ha!  Anyway, I've finally found a pair of speakers that are  fun & pleasurable to listen to, AND my mixes sound good and translate well to other systems.  Studio Monitors are a TOOL designed to get a job done, but that job is a creative endeavor, and thus they are still a very subjective thing.

As for ATC's..... I home-demoed a pair of the $13k SCM50's for a week.  I did not like them.  I loved the low end, but not the mids or highs.  But that's just me in my studio.  Other engineers swear by them, and good for them.  I listened to many monitors in the 5-10k range, and purchased ADAM S3H's.  They tickled all my boxes just right, and 4 yeas later, I still enjoy them tremendously.  

Just 2 weeks ago I got a new Cadenza Blue cart for my Sota turntable, and my vinyl has never sounded so amazing. My ADAMS sit atop stereo 15" subs, so it's a true full range system.  This, "to me" sounds better than most systems I hear at audio shows.  These studio monitors bring me great pleasure, and sound more like live music than many sub-$20k audiophile systems.  

As my skills grew, I started having the common problem of "translation".  Why did my mixes sound great on some systems, and terrible on others??

Because some speakers are horrible and it doesnt matter how good the mixing and mastering is on the recording, if the speakers are not good. 

I home-demoed a pair of the $13k SCM50's for a week.  I loved the low end, but not the mids or highs. 

was wrong with the mids and highs?