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@thespeakerdude 

It is one area where we think 

You are stepping into an area that borders on fiction. You have NO system any one is aware of, no creds, and now "we"? Is we invisible too? Post a link to your think tank.

ATMOS provides a rough definition for the dispersion pattern of speakers

Really? You actually have an Atmos system that isn't invisible??? Details? Is this something you read about too? LOL.

eventually the appropriate algorithms to maximize the "experience".

When you have some pics to post of your atmos system you will actually have an experience, it should be better than a chatroom I hope.

RE: the Atmos "experience" you can’t blame the speakers, the content, or the mix. If your experience sucks you can change it, now, easily.

I use "technology" to change a meh Atmos experience.

Speaker setup with dolby specs, auro-3d specs, or DTS-X specs? check.

Room measurements optimized with acoustic treatments and dsp? Check

Appropriate "upmixer" selected based on the content? Check and double check.

( If your upmixers are sub par check out Auro-3D, Dolby Surround, DTS-Neural X, Sony 360, THX Spatial Audio or legacy upmixers like Audyssey DSX and DTS-Neo-X. If you want more upmix profiles to choose from check out a Yamaha, or Onkyo products which have proprietary codecs. The Logic 16 upmixer from JBL and Arcam products is supposed to be wicked but I haven't tried))

For those of you who are "imagining" what it will be like one day to have an atmos system check out the other threads on atmos here. Or I guess you can keep making stuff up as you go along if you have nothing else to do 🙄

@thespeakerdude , in order to pass a "test" you would need to actually have a stereo. If you want advice about what to buy, please start a build thread. If not, please stop bothering people who actually own gear with your opinions which for all any one can tell, are just made up, cut and paste, from various websites.

Most of the DTS professional documentation is business-business only (and NDA) so I cannot post it here. The Dolby Cinema specification is here:

https://professional.dolby.com/siteassets/cinema-products---documents/dolby-atmos-specifications.pdf

I won’t say that Dolby rushed the specification, but like all of us, they have time to market pressures and first to market pressures. While ATMOS may be object oriented, the rather fluffy speaker specifications including fairly wide dispersion for some and very limited in terms of detail cutoff specification places limits on how many useful objects you can have.

There is also another significant limitation at least in conceptual implementation. The basic premise of ATMOS is that everyone will hear the same thing. That is fine for music,sufficient for mainstream theater, but lacking for where the largest entertainment industry wants to go, namely video games. Another expected growth area is immersive experience spaces.

There are obviously ways around it (headphones and custom software of course), but industry likes standards, because standards bring down costs, reduce training time, and improve time to market, and reduce risk.

@thespeakerdude 

I just said that all you do is cut and paste from the internet, and your response was...to cut and paste that dolby link from the internet.

I wish I was making this up but sad to say, you have been exposed.