KEF's meta material gimmick?


Hi,

A thought just occured to me recently. Is KEF's Meta material just a genius marketing gimmick? I mean everyone and their grandmas reviewed the KEF LS50 Meta and they spent way too much time explaining the purpose of the meta material. I know white papers were published with conclusive results. KEF is beloved by the "measurements first" crowd so nobody bats an eye. The illustrations for the Meta material portray an intricate maze made of a some kind of gel. But isn't that just $1 piece of molded rubber? It's just a coaster relax. 

I wanna bet real money that the 365+ cork coasters from IKEA ($2.50 for 2) would accomplish the exact same thing. Cork is a great sound absorbing material. It's complex. Just glue that at the back of the driver. Mission accomplished? Am I missing something? 

 

128x128kokakolia

You are correct! KEF needed something they could claim was "special" to distinguish their small box from all the other small boxes - some of which were cheaper and sounded excellent!

The LS50 Meta's are certainly better balanced sound-wise than the Linn Kans and the Proac Tablettes, both of which have their fans!

The LS50 Meta is much better than the older LS50 non-Meta. A serious improvement in my system. So much so that I cancelled plans to buy another monitor that cost 6X more. The LS50 Meta and a KEF KC62 sub are my all-done speakers for my small office.

The better the upstream equipment the better the sound.

Why not glue the cork and post your impressions. Maybe you have discovered a new way to design speakers.

 

@yyzsantabarbara I have transmission line speakers. I want that back wave. It amplifies the bass. 

I listened to the LS50 Meta Wireless in a shop and they were really good! They definitely have a more "Hi-Fi" sound than my Closer Acoustics OGY. But I think the OGY just sound more natural and less try-hard. I would be happy with either.