From his website:
"None of this has anything to do with the internal room acoustics, which is a totally different animal. That’s what we do on the inside of rooms…including treatments, panels, diffusers, absorbers, reflectors, scattering elements and changing the geometry."
John Storyk: I don’t think video is going to grow as much, but immersive audio will. The reason is that four billion people listen to 98 percent of their music on earbuds. They don’t walk around with TV screens. And they are definitely not going to walk around with those stupid AR goggles. There is plenty of time for audio, but one has to be in front of a screen for video. That will always limit it.
+1, it seems me and John agree on the important stuff already 😎