Could these be your next cable loom??...and price be damned.


On the Stereophile web page, there is a report of the Estelon room at Axpona, along with the $330k cables from Crystal Cables, called the Art series. One poster states that Gabi ( one of the Crystal Cable owners) knows what she is doing when it comes to pricing strategy.

I thought this thread could piggy back my question on the Speaker forum and ask a similar question here, will sales accrue for her $330K cables, or is it possible that she over stepped...and no sales will actually occur? If Gabi knows her market ( and who are we to say she does not), i question how she has this knowledge...so that she does NOT price her new Crystal Cable Art cables at say $3 Million and instead hits the sweet spot at $330k??? Anyone?

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Many manufacturers have a "flagship" model that is totally out there as far as pricing is concerned.Ā  They know they may only sell a couple, but even if they sell none, having a product like that lends credibility to the brand and helps to sell the lower priced stuff.

If Gabi knew what she was doing she would have priced the cables at 500k and not 330

Such a bargain šŸ˜µā€šŸ’«šŸ˜µā€šŸ’«šŸ˜µā€šŸ’«

Of course this is totally mad.Ā  But Gabi knows there are is a small handfull of mad buyers out there that will pay $300,000 for $5,000 (max) of wire.

@jhnnrrsĀ Ā  Ā  Ā How does offering a $300,000 cable add credibility to the brand?Ā  For most of us it just demonstrates that the manufacturer is nuts and, more important, he grossly over-prices his products.Ā  Leave a wide berth unless you have money to burn.

If you spend enough money you can get around the principles and physics of electrical systems. They clearly know that rule. I wouldn't pay any more than $450k for that garbage.