Is it possible for a high end manufacturer to overprice their goods?

News flash. The majority is overpriced. Which is why for 40 years 92% of my purchases have been purchased used. That’s the only way to build a decent system on a budget. I’ve spent 30 cents on the dollar to build a $12k system. The only new items I’ve bought in 15 years was a PSAudio dac, and Cambridge Audio CXC transport. That’s it. Used tube monoblocks, speakers, preamps, both tube and SS, turntable, and phono preamp. All used, all the time. Buying new is buying a 2 year warranty. I’ve never had a single component die on me. End of story. 

I went and watched a video on the Orion. Take a look at it on the Rockport website. It might influence your thoughts about the product and it’s MSRP. Of course, I have no idea what it sounds like. But I can see that someone thinking about purchasing them might be impressed by the manufacturing technology. Each speaker ends up weighing 360 pounds! Again, I’m not able to make any judgement about the audio value of them, just saying that they are not just a few parts put into a cabinet.

Designing and building expensive equipment benefits us all - stretching to build the ‘best’ tests out new designs, materials and manufacturing processes. Some of those that are successful will trickle down to lower cost equipment. This is especially true if higher production rates are developed. And as new materials, manufacturing processes, etc. are developed for other non-audio products - such as space rockets - it’s a good thing that there are people designing and experimenting to apply those new ideas to consumer audio.

As someone with poor taste in general and not the best hearing... Yeah totally.

My opinion is void. But it's not the 20 year olds with prisitine hearing who will buy this high end audio equipment. The prices are too darn high. The 20 yo will likely buy a good set of headphones or IEMs if they care a bit about the sound. The sound quality you can get from $100 IEMs is astounding. You're pretty much overpaying for everything else.

Back to speakers, yeah everything was said. I may add that most people have poorly setup rooms and bookshelf speakers with almost no bass.  

I agree that the introduction of over-the-top, outrageous (and, often ugly) "statement" pieces accompanied by their various "key talking points" can find their way to more mainstream products. I recall a very weird-looking, very expensive speaker from B&W (Nautilus) that introduced their isolated reverse tear drop pod speaker enclosure technology to reduce the effects of rear wave colouration. This technology found it’s way to their most affordable, entry-level bookshelf speakers.

IMHO, being "over-priced" does not exclude the prospect of commerical success in the marketplace. There are customers out there that will adopt a product for a variety of reasons. Strong performance/value not being one of them. This seems to push back against "common sense" which would imply that an "over-priced" items would be strongly rejected in the marketplace. So, it appears that we may have to redefine or, atleast, redirect the phrase "over-priced" to encompass poor market performance?

The ‘Nautilus’ from B&W was indeed a statement piece, and if you ever heard it, it was definitely an eye-opener. If I remember, it also required multiple amps for each driver section, considerably driving up the price. Not sure how many were sold, but at the time, it probably had two things going against it, the price and the WAF!

Therefore,the price may not have been the only factor against it, the aesthetics could have worked to minimize sales as well.

Unfortunately, in this thread, I do think folks are maybe confusing ‘ over priced’, which one can say attributes to a number of products, with a price that is not only ‘over priced’, but also unattainable! This is more along the lines of my OP question. 
IOW, is there a price in high end that is unattainable in this current market? If so, and we would have to assume that there should be, how do most of these manufacturers know what that price is?