Is it possible for a high end manufacturer to overprice their goods?


Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..

is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm. 
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).

The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…

128x128daveyf

@czarivey : not sure what you just said has the slightest connection to anything I posted in my reply to you. Whatever "plan" you have drawn has absolutely zero meaning to me. 

@thyname If an education has zero meaning to you, then You're just another proof of what I've mentioned earlier

czarivey

5,125 posts

@thyname If an education has zero meaning to you, then You’re just another proof of what I’ve mentioned earlier

What an odd dude. Strange creatures dwelling in the audio forums for some reasons. I wish you a less cruel life going forward. Good luck

 

It looks like many people here (and other forums) get triggered badly and outraged by the existence of high priced audio equipment. Here is my humble opinion and potential advice:

1) The audio manufacturers are for-profit organizations. Not charities. They will enter a business relationship according to their perception / strategy on how to make a profit, and how to maximize their profit. Basic business decision & marketing strategy.

2) As I have said before, plenty of manufacturers exist in all price points, from very low & affordable, to astronomically high. It is very easy to select the one that fits your budget & income. In the day of internet, finding your "match" is pretty simple.

3) There is a used market available. Here and in other places, including Craigslist locally and thrift stores. That’s an option too, that further keeps costs in check

4) This is a hobby, discretionary spending. It is a "want" not a "need". Music can be heard in extremely cheap devices (i.e. Amazon Alexa, earbuds, etc.), or in the car. There is no need to buy any audio equipment for listening to music. Whatever you decide to buy, take care of necessities first before you buy any audio equipment at any price (i.e. pay the gas bill first).

@kokakolia 

Success in the audio bizz seems to come from marketing, marketing, marketing... Just produce something decent and hype it to the max.

The marketing gold standard seems to be those companies that not only effectively market a product themselves, but also create such a buzz that the audiophile community carries the torch to the point where promotion of the product in audio forums and by word-of-mouth seems to take on a life of its own.  Orange fuse anyone?

Regarding furniture;

Or you can custom order a table, spend thousands and wait months.

The Fleetwood Rack System appears to be an awesome equipment rack that would look great in my room but, as cool as it is, I just can't convince myself to pay $$$$$ for something that probably doesn't function any better than my Sound Anchor stand.