@jasonbourne71 Wrote:
Blame it on Noel Lee! In the Days of Yore audio hobbyists used zip cord - and nobody cared or complained! Then in 1976 Mr. Lee started selling 10 gauge fine multi-strand cable in a clear jacket. He called it Monster Cable and it was an overnight success! Lee claimed his cable was better because the high frequencies traveled faster on the outside and the bass frequencies had more oomph due to the thickness of the cable. Cleaner, clearer highs and greater bass mojo compared to zip cord! All these claims by Lee were unsubstantiated by any lab measurements! He said " just listen". The "My golden ears told me it is so" crowd fell for this hype and bought miles of Monster Cable, making Noel Lee a multi-millionaire! Soon other entrepreneurs took notice and started their own wire businesses. They discovered that all you need was a nicely made product with a catchy name and a liberal amount of print spin (this was pre- Internet). Lab measurements not needed!
I agree!+2
Mike