@tjag I think you make a good point about Paul of PS Audio, I've met him he seem like a great guy, what could make him pick another companies very expensive cables over PS Audio's own (I've bought them myself)? The answer is Paul needs to make money and he can make much more money selling Dragon cables than his own cables (especially at $34,100). Simple.
I spoke to some of the highest end cable makers at AXPONA this year they all told me the same thing they shrugged and said something like " I don't know why it woks it just does" the only exception was an old engineer at Beldon, I asked him how expensive cables between cheep PC traces, fuses, random connectors, internal speaker cable, crossovers, and on/off switches could justify expensive cables. He went off for 30 minutes about the speed of the signal, dialectrects and such. I said if the timing difference of the dialectrect was an issue why isn't the latency in digital circuits an issue? At least he had a reason no other manufacture had any idea why expensive cables made a difference.