How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Not only that I get weekly emails about sales. Lately titled "Christmas in July".

I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.

Are they selling off used stuff as new?

Another thing, has anyone dissected a cable to see what's in it?

mpathic807-25-2023 3:40am

roxy54 Details Discussions Posts This discussion Message User 7,691 posts 07-25-2023 at 02:26pm Copy Comment URL Report Comment Edit Delete You say that you have done several trade-ups. Have you noticed improved performance each time?
buellrider97 Details Discussions Posts This discussion Message User 368 posts 07-25-2023 at 03:01pm Copy Comment URL Report Comment Edit Delete @carlsbad2 , So which ones did you try ?
jayctoy Details Discussions Posts This discussion Message User 3,725 posts 07-25-2023 at 03:08pm Copy Comment URL Report Comment Edit Delete My friend is happy with his morrow cables.
Post removed Jul 25, 2023
buellrider97 Details Discussions Posts This discussion Message User 368 posts 07-25-2023 at 04:14pm Copy Comment URL Report Comment Edit Delete Jerry , thanks for the input. I run low power tubes and live in the mid Fi world. I prefer Shunyata power cords. At my price point and in my system I’ve been pleased with Morrow interconnects. To the OP, I think Mikes marketing philosophy is uncommon. I don’t participate in the trade up program, I just buy during 50 percent off sales. Mike has been very kind to me, often comping me for substantial burn in time. Cheers, Mike B.