How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Cfarrow, you completely missed the thrust of my question.

 Are the trade-ins resold to cover the large discounts?

Or maybe you were referring to others who are bagging on Morrow?

I have owned several sets of ma3 and a dig2 and bought them on a BF Sale at 55% off and felt they sounded very good until I purchased the Aliexpress Chinese Nordost cables. Immediately sold the Morrows on ebay as they were nowhere near as revealing. As for the trade up I felt the math made no sense to trade in. Much better to wait and buy at 55-65% off and sell the old ones on your own. Were easy to resell them. Morrow is offering a convenience service and is happy $ when you upgrade. Personally not a fan of their fake sale marketing strategy. They are training us to only buy at 55-65% off and compressing the sales in limited windows which should impact/slow production/delivery times.

Pretty easy ,most of their raw material is from China 10-1 markup in many cables 

that’s how they can do that and stil make money , and their connectors 

inexpensive gold coated brass , unless you want to pay a premium .

@audioman58 

You make a good point. So many of these so-called "premium brands of cables and speakers are using these beautiful jewelry-like RCA's and binding posts which are heavy brass instead of low mass copper. It looks so pretty but it's not built for good sound.

I have never bought from Morrow, but have always wondered about their quality and their sale after sale after sale.