@paradisecom good point. I didn't even think about A/V install companies to do it for some reason. I'll see how it plays out. I may be able to sacrifice use of the fireplace and just put the rack in front of it (im in Texas after all, how many times a year is it going to be relevant to use a fireplace), but have some convincing to do.
The price of 22'+ speaker wires would be a healthy chunk of change, and having to deal with probably 12' extra wire on one side would be a little annoying, but there's options.