shy about prices
I assume a lot of you are in the industry and maybe you can answer this: why is it so hard or impossible to get pricing info for speakers?
I received a lot of suggestions for my speaker list to include more brands and I tried. I lookup up the company homepage, I searched for pricelists, however out of date, I emailed the company - nothing. Why are companies "hiding" the prices of their products they intend to sell?
This is not a generalization, I don’t mean to conflate companies with user-friendly and informative web sites (~30%) with the mystery ones (~20%). And the rest (~50%) are OK/could be better.
thanks Brad / @lonemountain for your insight. I imagine that the process from design to manufacturing and selling is a very complex process. I don't know how complicated it is to keep prices updated, not just the technical aspects but calculating the prices as well. From the consumer's point of you, it's just unusual. Maybe the entire audio industry is unusual. |
I actually couldn't agree more about how it looks from your side. Its something we have wrestled with and asked ourselves what the right thing is. I think we are going to work on adding prices to our lone mountain site as the need for our customers to find prices on ATC consumer models that no one has in stock is important and I’ll just have to deal with the aftermath. Brad.
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@lonemountain I totally get the model of prices to be shown on the dealer page. The problem I ran into: I go to the dealer pages from the manufacturer's page and 4 out of 5 times, it's a barely usable site, the information on the speaker is a link BACK to the manufacturer's site. Checkmate! |
Yes I get that. Frustrating for us both, as we cannot control the dealers or tell them what to do. We can only give them an opportunity-some take it and some dont. The internet business is a completely different thing to the local shops that rely on relationships (and most likely good advice) to build their business. I grew up in the busness when it was like that and still prefer it. Nothing like a dealer who thinks long term and isnt greedy. There is a hybrid model growng as a few dealers are beginning to offer personal relationships AND internet information. Its a tough go as you need such signficant resources to be good at both. And yes, there are few local shops that offer bad advice, but I think that’s increasingly rare as word travels fast about bad deals and transactions.
Brad |
@lonemountain Yes, very true.... and the retail changes that affect how we buy and use audio equipment (covid/amazon/spotify/price transparency, etc) drives how manufacturers and dealers reach the customers.
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