- His company is also posed as an integrator, which implies that he sells AV gear. I would wager that he sells Sound United products (Denon/Marantz), because he he’s been measuring the low sinad and granting happy panthers on Denon products. His minions go wild and feral when they hear the word "Denon".
Madrona doesn't "sell" anything. We have no retail operation, nor online. And no showroom. D&M is a top AV brand and as such, have heavy requirements for demo gear, amount you sell per year, inventory, etc. before you can become a dealer. For this reason, almost all of their dealers are big box stores. Existing stores would also want their turf protected which makes it even harder to become such a dealer.
As a result, most AV integrators will source products through a distributor. They mark it up so what you pay as your cost, will likely be higher than what a big box store puts them on sale! Translation: you have no prayer of competing for business against major dealers. For the handful of AV Receivers we install every year as part of much larger project, this is fine but if you are going to try to sell things, it is a losing proposition.
If you go one step down to Yamaha for example, you can get that line and indeed Madrona is a "dealer" for them. After being asked repeatedly to test one of their AVRs, I bought one out of my pocket through Madrona. See this review of Yamaha RX-V6A:
If you are not familiar with "panther rating," the above means it is mediocre and not recommended. That review starts this way:
"This is a review and detailed measurements of the Yamaha RX-V6A "8K" Audio/Video Receiver (AVR). They only announced two such 8K AVRs and this is the upper model. Our company (Madrona Digital) is a dealer for Yamaha so I was able to purchase this at a discount for testing. Retail cost is US $600."
Notice how the reader is put on full notice immediately on potential conflict of interest. Needless to say, after that lackluster review, I got stuck with the unit. No one was even interested in buying my discounted sample let alone more of them at normal price.
Back to D&M, I have repeatedly given poor ratings to their products on the Marantz side. See this review of Marantz AV7705:
$2,200 processor gets my "headless panther" indicating a broken design. Why? Because they took the Denon platform, screwed it up from usability and performance point of view, and sold it for more!
This went on and on until last year where they finally decided to give the proper option for the filter and improved the performance of the HDAM buffers based on my feedback to the company. That then resulted in a great review:
So this is a great example of the impact ASR has had on the industry. Even major companies like this are paying attention and using measurements to improve performance of their products.
To be clear, only one person has ever asked me to sell him an AV product. That was a Yamaha and when I gave him the price, I think he decided to buy it elsewhere and that was that. Did I tell you I hate the business of selling audio gear? I thought I did.