I frequently say that if you have to turn your system up to sound good, then your system sucks.
I'm not going to say all systems with high power ss amps and 87dB speakers suck. That would offend lots of people with very expensive systems. But isn't it a nice coincidence that the dealer has to sell you a very expensive amp to drive your very expensive 87dB speakers.
So instead I'll say that I think the easiest way to get an awesome system is a well designed SET tube amp and some nice 98dB speakers. No I don't care for horns.
But once you have a great sounding system, it will sound great at 70dB and you can listen for hours on end without fatigue. I know this sounds like a fairy tale to many.
Jerry
PS Sitting here listening this morning since 0330 and I just checked the volume with my cell phone (not calibrated) and it's showing an average of 63dB.