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JBL's Marketing Blunder..

This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333
tkrtrb125
280 posts
 

Much to do about nothing. 

roxy54's avatar
roxy54
7,974 posts
 

@tkrtrb125 

You mean much ado about nothing.

tkrtrb125
280 posts
 

@roxy54  ado to do whatever. It's dumb. 

gowanus
40 posts
 

Brilliant. And like someone said, notice that they are shown as financially successful. Not only can they afford the gear, someone can afford an awfully nice house to put it in. They're not dressed like babes either. Functional clothing that you would wear if you work for Google or some other tech company.

I did learn something though. Bluetooth turntables? WTH?

 

audition__audio
1,475 posts
 

Nothing wrong with the ad. Silly that someone would even call it into question. Of course the criticism follows a particular stereotype that seems to be falling out of favor. Imagine the horror if it had been a female of color. 

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