JBL's Marketing Blunder..

FYI: Those JBL videos are installed in the Best Buy JBL kiosk. They are trying to promote a new generation of listeners into what is a dying and shrinking segment of the consumer electronics business. It is also designed to make traditional Home Theater more accessible to women who just might want something more than a sound bar. The hour glass is starting to empty on full sized receiver based systems and the 60 year old make demographic is shrinking every day. I am on the retail floor, with 30 years experience selling consumer electronics & every year for the last 15, the # of receiver based Home Theater has declined. In the store were I work, Sound bars dominate the market by 99.5%. So this is not a campaign for audiophiles but is a valid attempt to prevent the ship from sinking.

@viridian Wrote:

LOL, the real blunder was long ago, when the company changed hands they released design genius Greg Timbers.

https://www.audioheritage.org/html/people/timbers.htm

I agree! Greg designed one of my favorite JBL’s see here 🤩

I liked the little promo, except the records stored flat, thought she would know better........

Exaggerating stereotypes. It's essentially the same as Blaxploitation. Any wonder why people become nonconformists?

I'm curious, for those who work or have worked in stereo/HT stores, what percentage of box speakers along the lines of those in the commercial are sold to women?  My guess is almost none.  This commercial is probably a futile attempt to sell to a demographic that has near zero interest.  Thiel did this at the end, it was obviously a silly old man with money who hired a pretty young "CEO" to look at and try to make Thiel cool for women.  You could tell by the way she talked about the products she was kind of embarrassed of what she was doing.