Yamaha like many big brands with lots of money make both state of the art stuff and total junk. While I have not heard NS 5000, it leans toward state of the art and have a lot thought put into the materials. The tuning (they published measurements) seem bright on axis to me. They would need less toe in than typical speakers for me to enjoy them. Where the JBLs you are looking at have more of a rolled off treble and probably need listened to closer to on axis to sound neutral.
sadly I think the lower end JBLs are pretty average (still good) and are held back by the small compression drivers. You can seen the diaphragm breakup in the measurements and hear it as fatigue. I think the Revel counter parts are better. But at the highend I like JBL a lot better than Revel’s current offerings (I have owned a number of speakers from both brands and speak with experience). Once you get into “real” compression drivers it is a totally different game.