No More Fake Reviews - So Who’s Gonna Tell Us What To Buy?


Very interesting and with a fairly profound impact on our audiophile community:

https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials

Some strong language in the ruling. How are some of our YouTubers going to be able to sustain their channels without gifted products?

 

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FTC is brilliant… at rearranging deck chairs on the Titanic.  Read Lina M. Khan‘s bio.  She is a classic study in Ivy League machinery-cog dynamics.  With her PhD (Probably hasn’t Done it), she will slay the dragon…of what?  Human behavior?  What actual laws broken will be applied to such cases?

These people have a crushing lack of understanding Homo sapiens.  She would last 5 minutes on the real mean streets of business.  The expended energies and capital on such endeavors reminds us of why an understanding of “Gulliver’s Travels” is far more valuable than that PhD… in the real working world.

Our tax dollars at work targeting fluff.  Cats chasing laser pointers.

The last thing the FTC will care about is audio. At least buyers can hear a product themselves and decide it it is good or not. Youtubers who get equipment samples to keep or flip are not their concern. Reviewers who get gear to review who require the vendor to cover all shipping costs both ways are not an issue. The targets will be mass online promoters of products who get cash or significant "emoluments" from their work will be targets (think TikTok "influencers raking in big money for promoting certain products, celebrity shills, etc.) Target industries will be ones where there are significant information differentials between sellers and buyers: health and medical, financial services and investment products, expensive capital personal goods like home construction, renovation and automobiles. Luxury goods like high-end audio carry a bias of "if you have that kind of money you should be smart enough to know better" and won't attract much interest. It isn't like audio anywhere is making billionaires.

Yeah the late not so great H.P.  

What celtic66 said. Hey look we actually did something.

@y'all....."...problem solved...."

What?!  Don't trust 'The Experts' anymore?!

Silly 'phile.....next you'll be claiming that your ears 'n emotions Don't get in Your Way....even if you've just gotten 'gifted' with the gadget AND the tour and golden shower option.....🙄

Guess it'll come down to dragging your ears and the rest of you off to the site and Listen To said gadget for yourself and making the yay/nay call on it....

"...the Pasttence 4100 sounded like a brick encased with overused stall sweepings..."

That'll make friends.... ;P