I don't know who is responsible for the B.S. present in all the older Raidho and now Borresen advertising but I am sure it is Lars, the man who spouts and spouts and busts your eardrums at any audio show, not mentioning his terrible taste in demo music.
My older Raidho D2s are superb loudspeakers, and my keepers, but they were $17k used and in mint condition with the Burl wood finish. They retailed at $59K when new and not so many years earlier.
Now their insane options, "cryo" for example, are simply ridiculous and worthy of 'the emperor's new clothes' as a moniker. I dare anyone to hear them and tell me the difference without sight, in one session or over months. I'm not sure who to blame but I sure think Mr. Marketing has a big hand in that B.S. as well.
Still they are great speakers but a fine example of phenomenal diminishing returns unless purchased used.