Many reasons - the Euro has risen against a falling dollar, Trump tariffs on European goods, new ownership by Bose, inflation, transportation. You will likely see more price increases if Trump tariffs continue to be added, manufacturers will try to absorb the sudden rise in prices but eventually, they can no longer do this.
Why the huge increase in the price of Sonus Farber Amanti G5 speakers.
Just the other day, the G5’s were $36k and now they’re $43k! I’m thinking it’s too soon for it to be tariffs. Is Sonus Farber selling so many pairs that they’re just getting greedy? Whatever the reason, an almost 20% price increase can’t be good for business.
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I don’t know. Something’s changed. Long ago and far away I had a small gaming store ( when D&D was at its peak). The markup on the things we sold ranged from 20%-37%. I also managed a restaurant when I was in college and the margins there were similar, except for drinks. If it wasn’t for that cup of coffee or glass of Pepsi, we probably would have gone under. We started selling wine and beer later on and the profit was crazy good, but not 100%! I have seen dealer price sheets on hifi gear and the profit margins on some items are as much as 200%! |
A 27% standard increase across all SF products in Australia since 1 June. Couldn't possibly be tariffs (they're unchanged), and the levels of inflation in Italy (1.6%) and Australia (2.4%) are far below stated increases. However, if we challenge the surface-level explanations - which are speculatory at best, and we strip away the typical PR justifications and focus on a realistic, business-driven interpretation, I believe we would end up with a combination of 1) premium branding strategy - off the back of increased competition in the high-end market; 2) they’re raising prices because they can, and assume the risk of pushback to be minimal. Hence, this isn't about inflation (or tariffs). It's about deliberate market strategy.
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@1bitsoul if you are right about that, and what you say makes sense, it will be interesting to see if this strategy works. I can’t imagine their dealers are all that thrilled. That price increase is enough to push them into a range of speakers that are likely in a little different category than the competition they have traditionally faced. The big brains at Bose obviously have studied this, but so did the folks who brought us “new Coke.“ |
- 94 posts total