I prefer mid 90s (average) - lots of immersive energy and "you are there" presence, but not too much to be uncomfortable for a reasonable 1 - 2 hour session (with breaks). Don't listen daily, but really enjoy when I do. Never subjected my ears to loud concerts or guns (without ample protection), etc - doing fine so far.
There is less chance I'm going to like the same things (gear and music) as say a 70dB listener lol.