Price has become THE main feature, at the top-end of market. I mean, it’s been that way for a while - just more so now. Just make sure your product uses enough visible "material" to "justify" its price level - minimalist philosophy like Rega’s doesn’t fly in this market segment!!
When a well-heeled customer's wishlist starts with "I want the BEST", and it's a subjective pursuit, this is the inevitable result (women, wine too).