The ignorance of SACD & DVD-A marketing idiots....

Bobschneider, thanks for the explanation. I thought that might be the case, but I didn't know it was possible.

I agree with those who say "Convenience Sells."
If the industry makes it convenient, a lot of people will buy it. If they make it convenient and good sounding at the same time, more folks like us will pay the premium for better quality sound.

To me, SACD and DVD-A never got off the ground as stand alone media formats and now it is too late. Computer audio is where the industry is going (convenient and good sounding). It will not be long before touch screen USB DAC's and satellite radio are the main source selections in automobiles. I will keep one CD/DVD-A player in my main system for my collection of CD's, and in the event I want to download hi-rez music to play on a physical disc (DVD-R). I suspect within a year, most of my listening will be through computer files and a USB DAC. It will not be long before we are downloading selections to a thumb drive and plugging that into our car players.

Why thumb drive, when you can reach for the clouds?

It's probably not easy to "reach for the clouds" while in your car, as he was referring to for use of the thumb drive.

Thumb drive inputs are pretty much standard on today's newest car head units, as are iPod inputs. I love using my iPod input on my Alpine deck. It's controlled by the deck like a CD changer used to, and uses the iPod's digital output. Convenience and a bit of a sonic upgrade (from the iPod's headphone output to a deck anyway).

A smart phone can reach the clouds while driving.