I can see a lot of reasons why Spotify users haven't migrated.
Do this, just for one example...pretend you want to explore the decade of the 1970s and put "70s" in the search box of Tidal, and then do the same in Spotify. If you put "70s" in the Spotify search box you get lots of playlists with great 70s music, whether you want disco, glam rock, AM radio hits, etc. That same search on Tidal gets you around 5 or 6 limited playlists of actual songs by their original artists. The rest are made up of tribute-band songs...great hits done by someone nobody has ever heard of. That's just one example. Go ahead and try it...the 3rd playlist shown is not of original artists, the 4th isn't even 70s songs. One of the lists is "Woman of Rock", including Alanis Morisette...had she even hit puberty by the end of the '70s?
I'm sure once their library gets bigger, and they hire someone who was alive in the 1970s to make sure their '70s playlists don't have Alanis Morisette on them, they'll hit their stride and you'll see people flock there in droves. I just don't think they're there yet.
Do this, just for one example...pretend you want to explore the decade of the 1970s and put "70s" in the search box of Tidal, and then do the same in Spotify. If you put "70s" in the Spotify search box you get lots of playlists with great 70s music, whether you want disco, glam rock, AM radio hits, etc. That same search on Tidal gets you around 5 or 6 limited playlists of actual songs by their original artists. The rest are made up of tribute-band songs...great hits done by someone nobody has ever heard of. That's just one example. Go ahead and try it...the 3rd playlist shown is not of original artists, the 4th isn't even 70s songs. One of the lists is "Woman of Rock", including Alanis Morisette...had she even hit puberty by the end of the '70s?
I'm sure once their library gets bigger, and they hire someone who was alive in the 1970s to make sure their '70s playlists don't have Alanis Morisette on them, they'll hit their stride and you'll see people flock there in droves. I just don't think they're there yet.