i think it is because turntable designers all have varying degrees of understanding of the entire turntable system, and place varying amounts of emphasis on "perfecting" the various aspects, within a certain price range, and possibly with different technologies and approaches.
It is definitely not a foregone conclusion that just because a company makes turntables, that they are "expert" in the field. And even "experts" have holes in their knowledge base. And even if they do know everything(impossible), they cannot implement perfection, or even close to it at any affordable price range.
So, what you buy is inherently a compromise.
What types of compromising, and how well the compromises work as a whole, will determine the results.
And, since different people have different listening tastes and sensitivities, different forms of compromise may appeal to different listeners.
That's why there are numerous manufacturers, who all provide a different set of engineering compromises, in an attempt to get the best result at the price range intended.
And it's the same with all other components, too.