Thom, I've had this TT since new (it's a Studietto w/ the JVC quartz controlled motor) and only changed the oil twice before in the last 16 years (my bad!) although it hadn't dried out or anything. (I think I used some kind of super-refined machine oil but I can't remember for sure now -- could have been 10-40W ;--)
About two years ago, I decided to un-spring the TT and replace them with sorbothane PandaFeet in densities corresponding to the different spring strengths. This not only made the table a lot easier to use, but resulted in tighter bass and a really black resonant-noise-free background.
So when I read about the vdH spindle oil on their website, I thought it sounded pretty interesting in theory, plus a vdH dealer in Belgium said he got great results on his Pluto TT. To be honest, I was NOT unhappy with my TT's performance at that point, but being an audiophile, well you know the rest. . . .
Anyway, I put some in my TT and a friend's Studietto, and we both noticed the same two improvements -- they were subtle, but the kind of subtle that if you had to go back, you'd be unhappy ;--)
The JVC rotor/bearing has a hemispherical shaft bottom that rides on a (looks like) teflon or nylon pad, I'm not sure. And it only takes about 1.5 cc for a complete lube replacement, so I have quite a bit left if you'd like to try a little ;--)
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