Yep, expensive is the hated word for the day. Expensive applies to both commercial and one off, all out assaults. It's just that the threshold for a one off can be much higher. Maybe a solid gold platter would sound really good...
For me expensive mostly relates to time. There are a lot of ideas that have merit. But it is not possible to experiment with all of them. I am sure that I have discarded some good ideas because I didn't have enough time. Part of the art of design is guessing the most profitable ideas to explore. Nobody gets them all right, but one of the important skills in this endeavor is the intuition to get it right more often than not.
For me expensive mostly relates to time. There are a lot of ideas that have merit. But it is not possible to experiment with all of them. I am sure that I have discarded some good ideas because I didn't have enough time. Part of the art of design is guessing the most profitable ideas to explore. Nobody gets them all right, but one of the important skills in this endeavor is the intuition to get it right more often than not.