A decent set of beginner advice to care of vinyl

If you want to take it up a notch but still keep your investment in cleaning to a reasonable level, try the KAB-EV1 record cleaner: http://www.kabusa.com/frameset.htm?/
For $159 + shipping, you get a RCM that uses your own household canister vacuum. I have been using it for a year and a half, and I am extremely pleased with the results and price/value ratio of this item. To get this level of cleaning with all the bells and whistles (built-in vac, automatic fluid dispenser, automatic record rotation, etc.) you'd pay $400 or more, but your records wouldn't be any cleaner!

from 1960 to 1982 i never saw anyone do more than 'wipe the dust off a record'....scrubbing vinyl is now a fetish.

Vinyl records occupy a vastly different place in the world of 2009, Jaybo. The average "wiper" doesn't own records anymore. They are now the domain of the scrubbers.

Cheers.

Scrubbing and/or rubbing with a carbon fiber brush?

Tfkaudio finally figured out the difference between Jaybo and me - he's a wiper, I'm a scrubber. I just knew hanging around here would pay off eventually.

Bokonon42,
I'd recommend what Tvad said, though cheaper brushes would be okay. Nothing wrong with using $2 nylon-bristled Last brushes, or even painting pads from Walmart, to spread the solution he recommended.

AIVS One-Step plus an AIVS Ultra Pure Water rinse works as well as or better than any similarly simple protocol IME.

Another pretty strong recommendation for vacuum removal of whatever cleaning solution(s) and rinse(s) you choose. That doesn't have to be expensive or slow, see several suggestions above. Only we manic scrubbers feel a need to spend thousands of dollars and hours. It's a matter of what you hear and how you react to it, for wipers and scrubbers alike.

Is that dust on my PC screen? Eww! Yuck!! I'm gonna Loricraft it right now.