The only way I have been able to reduce surface noise, other than playing clean records, is to make sure all set up parameters are as good as can be. The more perfect the set up, the lower the surface noise floor. It requires the right tools, and lots of time and patience (and practice), to optimize all these parameters. If you don't do your own set up, you have no way of knowing if it's really right or not. Many here (including me) have found the Mint LP Arc Protractor to give very accurate overhang and tracking angle set up. There are other products favored by those on this forum, perhaps others can recommend some of their favorites.
Best of luck, regards,
Dan
Best of luck, regards,
Dan