In real life they have nothing in common. Whenever you change a cartridge or Phonostage, you will start all over again.
VTA
That is the main error in thinking, that doing up or down will create this or that.
It depends on the age of record, in which angle the grooves were cut. There are huge differences between an old Mercury and a MFSL reissue.
Next, all cartridges are different from angle of cantilever, stylus and the polish of it. When the needle is moved up/down in the groove, you also change the contact area of the needle.
Phonostage
There is no Standard, means, 100Ω from Phonostage A has have nothing in common with 100Ω of Phonostage B. You have to find you own best setting.
Analog is a chain, you have influence from the Arm cable, internal vibrations from the turntable too and from the gain to your speakers in general.
There is also a high frequency rise with MC's, a real task for Phonostage Designers (Solidstate). That is one reason why most Phonostage sound shrill when they are loaded with 1k-47k. It needs very much knowledge to make it right, the only Transistor Phonos I heard who did it were Curl Vendetta and Klyne 7.
To make the life easy, all recommend to "load" them down but in reality it is a damping and will make the carts slow and dull. But how much of "slow and dull" is each ones own try and error, more or less a compromise because the cycle starts all over agin with a new component and you can forget everything you did before. 47k for example is no damping, you can hear the cart the way it is made, without any limits, but most won't like it. But it has nothing to do with your taste, you will hear the limits from the Designers. Still a task today.
Your question to be set first?
It doesn't matter. Do whatever you like.