Hi all, thanks for accepting the observations, my key points are :
I have no issues with the performance. I question the aesthetics and I question what is really new.
To me there is a total disconnect in the arm tube style vs the pillar design.
For example the Ortofon A90 mounted on the arm - looks much more homogenous than the arm tube/pillar combo.
I have not seen the arm but have read all the blurb, and the only thing "new" is the arm tube - note however that the Wilson Benesch arms use carbon fiber and claim to have dealt with the resonances.
Unipivot - done before
Hangy thread - done before
Fixed counterweight - done before
Pivot point at record level - done before
Carbon fibre arm tube with computer calculated resonance control - done before
VTA tower that does not alter pivot to stylus distance - done before
Perhaps if they included a built in cartridge, the armtube being the cartridge body, the coils connected directly to a phono stage embedded in the carbon fiber using nano technology, .. oh and connectivity to the internet such that customers can go online specify the sound they like and download the parameters into the built in phono.