Best and Worst names in Audio


What do you think are the best and worst names that audio manufactures come up with for their company or for certain products?

I'll start.

Best: 1. Ayre Acoustics 2. Aerial Acoustics 3. Audio Note 4. Esoteric 5. Kondo

Worst: 1. Bada Purer 2. Technical Brain 3. Reference 3A 4. Spica 5. 47 Laboratory
mezzanine
I'm sure many of you already know this, but some of you may not. My best friend had one of the earliest NAD cassette decks in the early '80s, and next to the NAD logo, it said "New Acoustic Dimension" in gold script lettering. So that is, in fact, what NAD stands for.
You can actually pronounce it as Shiite which brings different 'flavor' to the equipment.
A name that would be catchy if we had never heard it would be Realistic. Unfortunately it now reminds me of waiting in line for free batteries.