Some tables have soul and some not

In a recent interview, Frank Kuzma had a Q&A exchange in the following:

Q: "Is there a place for mystics in audio or simply good and great engineering?"

A: "Well, we still do not know why Stradivarius violins sound superb - is that mysticism or just forgotten great engineering."

Maybe all this talk about turntable with "soul" is just good and/or bad engineering that people forgot to talk about.

Ok, I'm done.

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Atheism is a religion too, if you know what I mean.
Both BMW and Lexus are good engineering, but the former usually has soul and the latter has not. Mercedes is somewhere in between. Same with Hi-Fi, probably even more complex. Good engineering doesn't hurt, true.

Ebm, you sound near psychotic. Why don't you go spin a few records, you have a good turntable?

I think Ebm's post is one of the funniest I've read in a long time.

Based upon the Lexus vs. BMW vs. MB comments I can only conclude that "soul" is a marketing concept.

Do cable risers have soul?