01-18-13: LewmHi Lew,
There seems to be an underlying assumption that the Whest phono stage is a truly balanced device. It may have XLR input or output jacks, but I find no evidence anywhere to say it is balanced. For that matter, the same holds true for the ARC, altho in the latter case one can probably find out.
I don't think those assumptions are being made. What is being assumed, which seems to be consistent with both the OP's findings and the specs on the various components, is that changing from an unbalanced connection between an ARC PH3SE phono stage (which only provides unbalanced outputs) and an ARC LS25 line stage, to a balanced connection between the Whest phono stage and the same ARC LS25 line stage, results in a 6 db increase.
Given the LS25's gain spec, which (quoted verbatim) is ...
Gain -- Main Output: Selectable for each input: 18db, 12dB, 6dB Balanced output. (12dB, 6dB, 0dB SE output)... that would seem to be within reason, regardless of whether or not any of the components have internally balanced signal paths.
Also, looking at the schematic for the LS25 (which is shown at the ARCDB link that John provided earlier), it does appear that it has a balanced internal signal path.
Best regards,
-- Al