Hi Ralph, I always have this question in mind and you are probably one of the best persons to answer.
I noticed that some supposedly full balanced phonos, even when offering both XLR and RCA input jacks, actually have single-ended circuit for the first input stage (the XLR jacks are really single-ended connection), and then convert the signal to balanced mode.
I always wonder why the designers are doing this when they have full balanced circuit and have XLR input jacks already. Is the main reason, as you have mentioned, just dealers don't like to change the cable when they are doing auditions, or there are some intrinsic difficulties in making a balanced phono input stage, such as noise or needing very tight match of parts etc.?