But I think for many audiophiles using MC cartridges it is difficult to get their head wrapped around not being able to "load" the cartridge-I think this is perceived very negatively. Hence this type of phono preamp is probably a harder sell in the marketplace.
Yes, the importance of loading the cartridge and how that all works is one of the more prevalent myths about LOMC cartridges. Once you get what is really happening though, you see that being able to load the cartridge or not really isn't a problem- so long as the phono section has either a very low input impedance or is stable with ultrasonic noise or RFI at its input.
The advantage of balanced operation is that the interconnect between the arm and cartridge will not have any sonic artifact. This is really helpful as the cable is at the very source of the signal path- if it messes things up, there is little you can do about it downstream. So insuring that it works right is important and balanced operation can do that.