Steve, the dichotomy we are locked on here is probably not to be solved. I find it difficult to believe, that all of those who are aware of differences in the way a cable "sounds" after "burn-in" are victims of some sorts of mass hysteria, just as I find it difficult to believe, that the laws of physics should suddenly be null and void. So the idea, that something third is going on, which we really know nothing about, is perhaps not too far fetched after all. Double blind tests seem to show, that the " third factor" seems to lie rather within the psyche of the "believers", but since we know, that often the outcome of those experiments are heavily dependent on the experimental set-up and the maths involved and those factors again on the conscious or unconscious biases of the experimenters, also DBT are not really conclusive.
Hence, in my humble opinion, something like "sceptical modesty" would befit both parties in this never ending argument. I know of my own personal gullibility and know for sure, that emotional factors will influence the way I percieve things. So though of good musical hearing, I am also a sceptic. This dilemma however does not prevent me from enjoying the music. Besides, with new cables or not, my system never sounds the same. There are always subtle, however clearly noticeable differences to the day before.
The more complex the system, the more factors can influence the way it will perform. It can be likened to musical instruments, which also never sound the same from one day to the other. So I don't really care much, what causes a change, as long as the system "sounds right", i.e. musical and I'll start fretting and tweaking if it does not, until I've got it right again. Sometimes I also have to "fret and tweak" on myself, because, when I'm not "right", the system won't sound "right " either. So..and I say this with a selfironic grin .. the two way relationship between an audiophile and his system is a rather complex one, to say the least, and physics will never be able to explain all of it.