hype 1 /hīp/ informal
noun
extravagant or intensive publicity or promotion : she relied on hype and headlines to stoke up interest in her music.
a deception carried out for the sake of publicity.
verb [ trans. ]
promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits : an industry quick to hype its products.
ORIGIN 1920s (originally in the sense [shortchange, cheat,] or [person who cheats, etc.] )
: of unknown origin.
My take on hype here on Audiogon. Yes there is a lot of hype but it's not coming from the honest enthusiasm of music lovers who have discovered Tesla. I do however wonder as to the motives of those who do not own Tesla but feel compelled to cast dispersion on these amazing cables. If you read this thread closely, as well as the scores of other threads and references to Tesla on AG, you find a ground swell of enthusiasm from a wide cross section of music lovers. When a product is this good it continues to grow. Hype on the other hand burns hot and bright then just as suddenly disappears. I don't think Tesla is going away any time soon- sorry if that bothers some and it is this seeming concern expressed by a few that is the real hype in my opinion.
