Whatever happened to Straight Wire?


Hi
It seems like Straight Wire is moving towards obscurity.For the past 10 years i haven't heard anything about any new products (Crescendo cable came out over 10 years ago and i rewired my system with it),they do not advertise and i haven't seen their cables on display in any high end stores around NY area.I hope everything is well with the company because it was their Crescendo cables that gave me a decade of sonic bliss.
overhang
They're still around as my B&W dealer carries them. As to innovation, they might as well be dead.
noticed cable company => http://www.thecableco.com/prodListing.php?man=43 is still stocking straightwire
Can anyone please tell me what new innovation in cable technology is or does it really exist? I believe no cable is the best technolgy, but until then I have to say wire is going to be just that wire. Now I know I am really going to get it with this statement?