I will correct some possible misunderstandings and then leave you to your opinions.
>>>"Do you think I'm going to go out and drop another $7,200 on new power cords? They're crazy. <<<
No, that is not what we think or want. People that own our Helix or older cords have excellent performance and should keep what they have if that is what works for them. Also, our products retain good value on the used market so there's no reason to rush to sell.
>>>"why don't you cut prices and hope your company survives. Just a suggestion"<<<
Why? Because our products are not price inflated. We do not inflate the US retail price to offset or match overseas retail increases due to import duties taxes and ship costs. We do not offer gross dealer purchase incentives based on sales volume or anything of that kind--which has become common in our product segment. Our products cost what they have to for us to maintain our US based business, factory and employees.
Regarding updates, or new model schedules: Our own wire is manufactured for us in massive lots out of the CDA 101 copper ingots--for Hydra, signal and power wiring. We then commit to an enormous volume to get the best price and base our purchase amount on a three year projection of sales.
When that three year production lot is nearing its end we decide whether to manufacture another three years worth of the same wire, or make a substantive change based on design R&D. Obviously, Caelin has proven that he is capable of significant design refinements over the years with power cords.
So, at the end of a three year power cord product cycle, there is a possibility for change based on our history. This is hardly unusual or out of line.
That said, our Hydra models have not been updated or rev'd since their inception in 2002-- except for very recent updates to the model 8 and V-Ray, so we could hardly be termed a flavor of the month company.
Hopefully, sharing a few facts here helps answer some questions and concerns mentioned above. As always, we are happy to share up to date information with those that take the time to contact us with questions. That seems a better source for info than reading some of the conjecture that gets shared in places where people post free of accountability.